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NAHB published research earlier this year on home buyer preferences called What Home Buyers Really Want1. Consumers were asked to rate how 19 technology features would influence their home purchase decision, if at all, using the following four-point scale:
- Do not want – not likely to buy a home with this design or feature.
- Indifferent – wouldn’t influence decision.
- Desirable – would be seriously influenced to purchase a home because this design or feature was included.
- Essential/Must have – unlikely to purchase a home without this design or feature Read Full Story Here